Evolutionary Dynamics: Essential for understanding consumption systems?

Consumption systems are dynamic and emergent. One might say consumption systems evolve and adapt, evolving toward a maximally fit state appropriate for an individual's identity cultivation process. The papers Crutchfield and Schuster have collected in Evolutionary Dynamics: Exploring the Interplay of Selection, Accident, Neutrality, and Function seem to offer considerable value for understanding how CACS's evolve.