Media Fragmentation as Adaptive System
I got to thinking about this and began to wonder if media/market fragmentation might be viewed as a CAS ...
Complex Adaptive Consumption Systems (CACS)
Explorations into the world of complex adaptive consumption systems and their emergent nature.
About Me
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- Name:REK
Rob Kleine (REK) is Associate Professor of Marketing at Ohio Northern University. His research explores the interplay of consumption and self development.
Previous Posts
- ACR 2005: CACS out of the Closet?
- Long Tail
- Devolab
- A Nice Intro to CAS, Chaos, and Jazz
- Evolutionary Dynamics: Essential for understanding consumption systems?
- Modeling Extinction: A paradigm for product failure?
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